L & G ‘Over 50’s’

Flame @ GVFX

Agency: Oliver | Producer: Luke Dwyer

This super-wide seaside shoot strikes the right feel for Legal & General Over 50s insurance

We discussed the look of the pier and figured that it’s ‘lived in’ look was part of its appeal. The clean up was therefore mostly limited to the necessary legal obligations in the form of some hardcore logo removal.

The intense lens distortion generated by the super-wide aspect ratio is some of the most pronounced I have ever seen. Camera tracking wasn't really an option so parts of the pier were rebuilt using Flame’s core tools and a solid 2D approach.