Trainline

 

lead flame @ Ark Studios

D: Edward Housden | Prod: Alice Brine | Pr Co: indy8film

 

It’s a clean looking ad that delivers it's punchlines with a quirky elegance.

Working with Aleks @ Ark studios and additional VFX from Tony Lawrence, we created shots where everything reacts at the right moment in time. A good example of clean VFX supporting smart storytelling. Watch out for dog catching ball, station barriers opening & groups of friends, all standing around…each carefully reworked to hit their cues. Whatever havoc the pooch creates…. we will never know😁

 
Grant McKeanWork