ZWIFT
Flame & Nuke @ GVFX
Post Production by Bubble | Exec Prod Kabir Malik
This global campaign for digital cycling phenomenon, Zwift, was a big hit for London post house Bubble. Working with Kabir Malik & Toby Aldridge, I supplied complex VFX shots & 3D camera tracking.
Getting the camera to track as it swooped around the back of the bike was hard graft for sure. And we were constantly cheating the 3D space (a little) to give maximum legibility to the messaging. For the clean up, we were able to project clean plates through existing camera tracks, and we replaced entire walls and floors in next to no time.